Obviously you want a website that looks great and functions perfectly, whether it's a couple of simple pages or a stunning ecommerce site with bells and whistles. But a fabulous site is a poor business tool if nobody finds it, so SEO - or Search Engine Optimisation – is critical to online success.

This means that you should ask a skilled writer to construct optimised web text, because your headlines and words are important. And it's not just about composition, spelling, grammar, comprehension and accuracy. Our professional web copywriters help potential customers to find your site in the first place, whether we're creating new content to drop into your existing site or building a new, optimised website from scratch.

The more key phrases, words and appropriate content it contains, the more likely that search engines such as Google, Yahoo and MSN will rank it in their databases. The right web content also attracts back links from other sites and forums to increase your site's popularity and ranking. Search engines and customers like fresh, new, relevant content, so updating the content regularly makes sense from any angle.

And since 80% of surfers use search engines to find what they want, we'll also suggest things like 'pay per click' bids, banners or pop-ups and social media links to sites like Twitter and LinkedIn plus email, advertising and direct mail campaigns.