“The details are not the details. They make the design.”
Charles Eames
no company's too big or small to build their brand
Every company needs to work on being recognised. And insisting on good, uncluttered design isn't just a powerful marketing strategy. It's critical to getting your company perceived and remembered in the right way. So before we start scribbling, doodling and playing with our Macs, we'll ask you what differentiates your company. And if you can't think of anything, we'll work it out for you.
Then we'll get down to business. What image will suit your company? Do you want a one-off ad or a flyer? How big should it be? Double-or-single sided? Do you need a new logo? Should your website be charmingly understated or bold and bright? Are photographs or illustrations your style or do you prefer the power of words alone? Is colour essential? Is your image contemporary, olde worlde, clinical, funky, serious, poetic, comical, proud, aggressive, dreamy, colourful or what?
We'll take a brief that zooms in on the nitty gritty pretty quickly (hey, we're poets, too) so that we can hit the ground running. Don't knock this approach – it saves you lots of money. Though if you'd like to hang around and chat to us or want us to take you out for long, boozy lunches we'll be delighted to accommodate you. We'll craftily add the expenses to your bill, like the big ad agencies do.