"Writing is no trouble: you just jot down ideas as they occur to you. The jotting is simplicity itself - it is the occurring which is difficult."
Stephen Leacock
‘The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.'
David Ogilvy, Confessions of an Advertising Man
How long do potential customers take to size up whether your company is of interest? In the press or on a printed page: a miniscule three seconds. On the radio: a pitiful four seconds. On TV: a risible five. And on the web: a generous ten-second window of opportunity.
With little time to make a first impression, you'd better make sure it's a good one. You won't win customers if their first thought about your literature or website is ‘cheap and shoddy' or ‘what does this company actually do?'. They'll feel that your business doesn't care about detail. ‘If they put this little effort into their own stuff, how can I trust them to do things properly for me?'.
Whether you ask us to write a full website, corporate brochure or company report, to pen a small ad, leaflet or radio script, or to come up with pithy headlines or captions, we'll come up with the goods. in a former life our creative director worked on ads and brochures for Orange, British Gas, HSBC, London City Airport and Carphone Warehouse as well as devising and writing award-winning websites for companies including Tesco, Comet and Mars, so your business will be in good company