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“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”

David Ogilvy

'Advertising may be described as the science of arresting the human intelligence long enough to get money from it'

Stephen Leacock in The Perfect Salesman

Ah, the intangible value of getting branding right. Where do we begin?

For a start, if you're not visible, you won't be seen, so it's better to do anything (with some reservations, obviously) than nothing. But your image doesn't have to be posh to be effective. Some customers are in the market for a Rolls Royce while others want a cheap runaround. Whatever you're offering, your corporate identity and brand must convince the right customers that you're right for them by offering associations that make them want to buy from you.

This can be particularly important to start-up businesses, or to organisations whose stale image needs resuscitating to keep their audience engaged and in touch with their offering and values.

You can choose from printwork, press and radio ads to mailshots, telemarketing and online campaigns, but a mix works best for most companies. Whether you want us to keep your brand evolving in today's non-static marketing arena or fancy ordering the full monty (our favourite type of client!) including a fresh logo, strapline, stationery, ads and marketing literature and a great new website - plus an ad campaign to drive traffic to it - we'll work with you to devise a clever, targeted brand to push customers' buttons and worry your competitors.

If your budget is limited check out our 'visibility' packages', especially the Business Booster pack that includes the design, copy and printing of leaflets, stationery and a website build to match. But if you're prepared to invest in a unique, bespoke branding or re-branding solution, please call us to talk about it or fire off an email straight away.

As the old cliché goes, no job's too small, no job's too big.